SUCCESSFUL PROGRAMS AND EXECUTION:
The “STUFF” companies must consider before manufacturing, MARKETING, SALES and placement of ANY products.
Define applicable market(s)
SKU and packaging & particulars.
Catalogs
Sample programs
Pricing structures
Policies (ie: shipping, pay terms, advertising / co-op etc).
Create national sales plan & strategy.
Set up and manage national sales representative network.
Review, select and participate in industry trade show(s), includes planning & protocol.
Identify and pursue national accounts and applicable distribution.
Product exposure (ie: PR opportunities, print and media).
STRATEGY TOOLS:
Focused Attack Plans: Directed at focused markets with good field Intel to position the line to achieve optimum positioning along with offensive & defensive measures against “me too & copy cats types.
Commercial & Installer: Additional sales can be achieved in wheel & tire and auto service outlets.
Strong Public Relations campaign: Using major publications throughout the US & Canada including major news papers and of course now the internet.
Print Advertising: Focus to the right audience with an average 15 books a months rotating from various publications.
Grass Roots: Select national and regional car shows. Project car(s) made available for special events and supporting retailer store events.
Electronic Media: Assist in constructing a customer co-op program that will redirect a percentage (dollars) of sales to support focused electronic positioning for the brand with retailer tagging.
National Trade Shows: Attend and inform national & regional customers / accounts with recommended sales suggestions.
Key: Exposure, Placement, Placement, Exposure, and Exposure in the right areas.
INTENT:
To showcase the amount of work and effort it takes to have a successful program. Just having a “good product” will only go so far. Without a battle plan, products are left to fend for themselves - resulting in failure.
PUBLIC RELATIONS
A public relations campaign can help your business enormously and it does NOT have to be expensive. Basically, there are two choices when it comes to a PR campaign: you can either do it yourself or hire an agency to do it for you. If your time and capabilities are limited to organize a successful publicity campaign, we can help to provide competent, professional advice so that you don’t have to fumble with public relations efforts – costing you more in the long run.
At American Sales & Marketing, we can pinpoint those aspects of your business and make it intriguing to the various publications and media relations - allowing you to focus on your day-to-day operations, and handle much of the work involved in running an overall efficient campaign. We will work close with you throughout the promotional process to promote your business, brand and products with ambition to exceed your expectations and justify the expense of using a PR agency.
“Your marketing, advertising, public relations and media relations firm should be thoughtful, smart, creative, timely, practical, responsive, effective, insightful, innovative, and even a little charismatic. The people you choose to tell your story should also be fun to work with.”
At American Sales & Marketing we know and understand what it takes to secure market share and grow the opportunity for the long haul. A keen sense of the segment and the motoring public is essential to carry the company’s name and endorse the brand in the circles it runs in; meanwhile, expanding into different markets. Over the years, we have seen a number of financially strong, well known companies with products that obtained shelf position; but only to lose it within two seasons. Through our 50 years of experience in combined areas of manufacturing, warehousing, retail sales and securing consumer franchise, we understand that without a strong public relation, battle plan and marketing tools – it is extremely difficult to sustain a position on and off the shelf.
As a small agency, we are able to be responsive to your needs. We offer the usual services that you'd expect from a sales, marketing, rep agency and PR firm as well as some additional services you might not expect.
Please contact us for more information on how we can help with you needs.