PRODUCT & PROGRAM PRESENTATION: 

v      Consists of:

ü       Market analysis of comparative product(s).

ü       Prepare product over view, features and benefits, identify multiple in store positions for best product placement.

ü       Identify consumer demographics

ü       Identify distribution type(s) best suited.

ü       Layout of POS graphics.

MARKET STUDY:

v      Consists of:

ü       Identifying like product(s), with functional comparisons, quality and price point.

ü       Identify current distribution of like product(s) comparably speaking.

ü       Identify most advertised area(s) of category.

MARKET PRICING COMPS: 

v      Consists of:

ü       Identifying comparable product(s) in desired distribution.

ü       Identifying price points of comparable product(s) in desired distribution.

ü       Identify / confirm distributor(s) / retailer(s) that sell comparable product(s).

NOTE:  This information will be placed on an overlay / spread sheet giving a national and regional look at the market for product positioning.

SALES “BATTLE” PLAN:  

v      Consists of:

ü       Strategic lay out of high profile, medium and regional strong accounts.

ü       Layout specific plan for each account.

ü       Layout of recommended supporting material(s) including media recommendations.

ü       Tentative assignment(s) to local sales agent(s) where applicable.

SALES MANAGEMENT:  

v      Consists of:

ü       Customer care of existing accounts.

ü       Implement all components of the sales “Battle” plan.

ü       Manage and implement account growth plan.

ü       Interview & appoint regional sales agent(s) where applicable.

ü       Manage regional agent(s) performance & needs.

NOTE:  The above represents necessary and effective tools that lead to successful placement, growth and market share of product(s).

PR EXPOSURE CAMPAIGN: 

v      Consists of:

ü       Targeting core media, web, and print publications    

ü       Focus on brand awareness at both consumer and trade level

ü       Advertisement & product exposure to 100+ PR outlets annually

ü       Assist with new product rollout

¬      Key tool for product placement

OTHER SERVICES INCLUDE:

v      Image rendering  

v      Content editing  

v      Consultation 

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 Please call for pricing.